Stop Overreacting About Kendall Jenner’s Tequila

We All Just Love to Hate Successful Women

Source: Drink 818

A few weeks back when I was mindlessly scrolling through Instagram (a habit I am at all times trying to curtail as my screen time notification continues to mock me), I noticed some hubbub about tequila. More specifically, I had noticed a covert social media campaign that was underway — Kylie Jenner posting subtle hits about something coming, some “new-new,” and what lingered in the background of these immaculately well-lit photos was a bottle of alcohol that…didn’t exist. That is — it was a label no one had ever seen before. This was, of course, discovered by some TikToker who surely scrolls on her phone even more than I do.

Then, mere days later, we were graced with the big announcement — Kendall Jenner had spent 4 years creating “the best-tasting tequila,” through blind taste tests, distillery trips, and “entering into world tasting competitions anonymously and winning,” (notably taking home the award for best in its category in the 2020 World Tequila Awards).

Sleek bottles of 818 Reposado Tequila, piles of agave, and a bunch of curiously famous twenty-some-year-olds danced across our feeds. The tequila, named after Jenner’s Calabasas area code, took about two seconds to begin receiving infuriated backlash as if its problematic-ness were…