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How to Speak Your Impact Strategy
A Guide to Purpose-Driven Strategic Planning
As the consumers continue to grow in their affinity for purpose-driven and mission-based brands, the need for mindful strategic planning is perhaps more important than ever before. The nonprofit strategy model provides an especially useful tool for those seeking to make a difference or create an impact.
The goal of strategic planning is ultimately to find the unmet needs of your customer and leave competitors behind. How this plays out in the public service and purpose-driven market is slightly different, but it still applies in a way. Meeting unmet needs requires that we give up our long-held assumptions and create strategies that are truly adaptive. But, what exactly are we talking about when we talk about strategy?
What is Strategy?
In its most essential form, strategy aligns behaviors with your business. Or, in other words, it is a planned set of actions that will achieve the organization’s mission. The three most important things a strategy must do and/or address are objective, scope, and competitive advantage.
Your core competencies are one of the most vital tools when it comes to articulating strategy because ultimately they say what your brand or organization can accomplish or produce that…
